Category: Blog

I didn’t become a coach because I loved burpees or counted macros like a machine. I became a coach because I was once terrified of food, obsessed with exercise, and deeply stuck in the loop of diet culture. My journey through recovery was messy, imperfect, and real and that’s why I coach the way I do.

I know what it feels like to fear gaining weight. To feel like eating more or taking rest is failure. I also know the deep craving for freedom to just be at peace with food, to not let your day revolve around what you’ve eaten or how much you’ve moved. That’s what I help women find.

When you work with me, you don’t just get a coach you get someone who gets it. Someone who won’t judge you for where you’re at but will meet you there, hold your hand, and walk with you toward something better. I built my program for the women who are in the in-between not fully in recovery, but no longer willing to stay stuck.

If that’s you, I see you. And you’re exactly who I created this for.

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So, what actually happens when you start coaching with me? Let’s break it down.

The first 90 days aren’t about quick fixes or crash diets. They’re about building your foundation mentally, physically, and emotionally. In those first three months, we’ll break down your food fears, reframe your all-or-nothing habits, and build consistent, strength-based training routines that fit your lifestyle. You’ll learn how to structure your meals to support energy, recovery, and results using foods you actually enjoy.

We track progress, but not in the way you’ve been taught. We care about how strong you feel, how consistent your habits are, how much less food guilt you carry. It’s about noticing the shifts in your mindset, your sleep, your digestion, your confidence.

By the end of 90 days, most clients aren’t asking, “What should I eat?” anymore. They’re saying, “I can’t believe how calm I feel around food now.” They’re no longer scared to lift heavy. They’re sleeping better, thinking clearer, and for the first time in a long time they’re proud of themselves.

This is the groundwork for long-term transformation. It’s not always glamorous, but it’s powerful. And it works.

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If you’ve ever thought, “I’ve tried everything and nothing works,” I want to say this: maybe the problem isn’t you. Maybe the problem is that you’ve only ever been offered surface-level solutions for a deeper issue.

So many of my clients arrive having followed Instagram workouts, tried a million “what I eat in a day” videos, and downloaded every free plan under the sun. They don’t lack effort. What they lack is real support. A system that understands the mental load of healing your relationship with food, not just the physical reps in the gym.

That’s what I offer. Coaching doesn’t just tell you what to do but helps you understand why it hasn’t worked before and how we’re going to change that together. You get a personalised plan that fits your lifestyle, but more importantly you get someone in your corner who’s walked this path too.

You’re not broken. You’re burnt out from trying to do this alone. It’s time for something that actually works because it was made with you in mind.

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When clients join my program, they often expect to be handed a calorie target and a workout split. But what they quickly learn is that we’re doing something much deeper. We’re not just chasing a number on the scale, we’re building a life that feels strong, empowered, and sustainable.

So many women have been told that their worth is tied to how small they can become. That fitness is only successful if it results in weight loss. But here’s the truth: shrinking your body doesn’t guarantee happiness, confidence or peace with food. If it did, we’d all be happy by now. What my clients are really craving is freedom, the kind that comes from building strength inside and out.

In my coaching, we train to feel capable, not to punish ourselves. We fuel to thrive, not just to survive. Strength becomes the focus: strength in your lifts, in your habits, in your mindset. And ironically? When we stop obsessing over weight, bodies change in the best, most sustainable way.

Your body is not the problem. Diet culture is. Let’s build something that actually lasts.

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“I’m scared to eat more.” If that thought resonates with you, you are not broken, you’re just conditioned. Conditioned by years of dieting, body shaming and a culture that glorifies control over connection. So many women feel like letting go of control means giving up. But what if letting go is actually the beginning of freedom?

In my own journey, and in working with clients, I’ve seen firsthand how exhausting it is to micromanage every bite, every workout, every fluctuation in the mirror. You might think that control is keeping you safe but what it’s really doing is keeping you stuck. The mindset shift that changes everything is this: control doesn’t equal success. Trust does.

My coaching focuses on helping you rebuild that trust in your hunger cues, in your body’s ability to regulate, in your strength. It’s not about blindly “eating intuitively” and hoping for the best. It’s about creating structured freedom guiding you with tools, support, and real-life strategies while helping you loosen your grip on perfection.

Once this shift happens, everything else falls into place. Food no longer feels scary. Rest days don’t come with guilt. And you begin to feel confident making decisions that actually serve you, not the diet you used to follow. That’s the mindset that lasts!

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If there’s one mindset that keeps my clients stuck more than anything else, it’s all-or-nothing thinking. The belief that you’re either 100% in or you’ve failed. You’re either on a “good week” or you’re spiraling into a bad one. This cycle is exhausting, and it’s the reason so many women feel like they’re constantly starting over.

Let’s be honest: life isn’t all or nothing. It’s messy, unpredictable, and doesn’t care about your meal prep or your macros. And that’s exactly why we need an approach that works with your life, not against it. In my coaching, we work on building resilience, not perfection. I teach my clients how to stay consistent even when things aren’t ideal. How to bounce back from a few off meals or missed workouts without guilt or shame. And most importantly how to stop letting one choice define your entire week.

You don’t need to be perfect to see results. You just need to be persistent.

When you stop viewing food and fitness as something you either “nail” or “fail,” you finally create room for progress. You make decisions from a place of self-respect, not self-punishment. You start to feel in control again not because everything is perfect, but because you know you can keep going even when it’s not.

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One of the biggest lies women have been sold is that they need to constantly eat less to look better, feel better or see progress. If you’ve ever cut your calories, skipped meals or felt proud of being “so good” by eating next to nothing all day only to crash later into a binge you are not alone. Most of the women I coach come to me feeling frustrated because they’ve been doing everything right at least according to the diet culture rulebook and yet they’re stuck. Exhausted. Stressed. Nowhere closer to their goals.

The truth is under-eating is NOT a strategy, it’s just added stress. When your body feels unsafe it doesn’t care how many squats you do or how clean your meals are. It’s going to hold onto everything it can and progress comes to a screeching halt. In my coaching, we flip the script. I help my clients learn how to properly fuel their bodies not just to survive but to thrive.

When you start eating enough, your energy skyrockets. Your mood improves. Your performance in the gym hits new levels. And yes, sometimes our body starts to change too, but from a place of nourishment and strength, not starvation and punishment. You deserve more than just shrinking to feel proud of yourself. It’s time to break the cycle. Eating more might just be the breakthrough you’ve been waiting for.

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